You are the last person we need to be telling that Small Business Saturday is this weekend. You’ve been spending the last few weeks readying your store, inventory, and mind for the rush of holiday shoppers and us hyping it up won’t do anything to change that.
The only thing left to be said is you, yes, you, are uniquely prepared to have the most successful Small Business Saturday your store has ever seen. And that is because your store has something that no other store on Earth has — you.
You bring a knowledge, expertise, and personable approach that is unmatched. Those characteristics are the engine of your store, let them power each interaction you have with a customer whether they’re merely browsing or unloading an armload of merchandise. We certainly hope it’s the latter.
You’ve read enough “Retail is Dying” headlines this year to make your head explode. We don’t need to tell you this either, but Retail isn’t dying. It’s changing. It is craving a personalized approach that offers something a website can’t — you.
You have the ability to create an experience for a shopper that can leave a lasting impact. From suggestions to information to stellar service, these experiences will shape the foundation of Retail’s next chapter. And we can’t wait to see what you do to usher it in.
If you’re looking for specifics, we have a few other blog posts with last
As a store owner, the 96 hours post-Thanksgiving are a blur traveling at hyperspeed. With customers’ attention being vied for at every second, making an impression, let alone a sale is like trying to harness a tornado. We are here to be a resource in any capacity we can and we look forward to gathering our own learnings from our stores in Natick and Boston so as to improve our own service.
But for now. Best of luck. We are rooting for you. And we are thanking you for supporting local Makers and your fellow small business owners. You are helping shape our economy and country and we’re glad to be working alongside you.