What’s new with candles

Trend setters discuss new product releases.

Candles and fragrance continue to be popular items for gift shops across the country, so we asked our clients to share thoughts on new products they will be introducing and what makes them unique.We received responses from four industry leaders including Lindsey Hughes, public relations manager with Grace Management Group, Chris Barnes, chief marketing officer and president with Candle Warmers, Etc., David Kuns, vice president of sales for both Crossroads and sister company, Cooper’s Mill, and Gina Waddle, director of marketing at Warm Glow Candle Company.

Here are their insights:

Q: What are some top products you are introducing to buyers in the next few months that you are excited about?
HUGHES: As it pertains to our Fall 17 launch, we are very excited to introduce retailers to Bridgewater Candle Company’s new Holiday Collection which includes a Holiday Jar Candle, Room Spray, Sachet, Home Fragrance Oil, Boxed Votive and Wax Bar in three festive fragrance offerings. Secondly, from Greenleaf we are excited to be adding Holiday Fragrance Pod options to the Fan Diffuser. Thirdly, from Votivo we are thrilled to be introducing Hand Cream in our renowned Red Currant fragrance.

BARNES: We’re really excit-ed about the expansion of our holiday line this July. We’re add-ing new jack o’lantern, snowman and snowflake Illumination and Pluggable warmers. The other line we’re expanding that is getting a tremendous amount of attention is our Airome brand of Essential Oils and Ultrasonic Diffusers. We’re launching 2 new essential oils, 4 new essential oil blends and 2 new gift packs. Along with the oils we are introducing 4 new diffuser to our current lineup and 3 new large capacity diffuser that can run for 24 hours.

KUNS: Our Mulberry is a featured fragrance for the second half of the year. It is a wonderful blend of fresh mulberry with a hint of citrus, clove and sweet vanilla. This scent is available in our most popular candles, including 16-ounce and 26-ounce two-wick jars.

The Crossroads Travel Tins are popular stocking stuffers, teacher gifts or last minute pick-up items and are now available in five new fragrances—Fresh Apple, Island Coconut, Melon Burst, Seaside Escape and Weekend Retreat—as well as our top-selling Peach Cobbler, Balsam Fir and Buttered Maple Syrup®. Our Travel Tins contain a no-drip scented gel in a slim, portable design, which allows you to take your favorite fragrances anywhere you go.

Our sister company, Cooper’s Mill, which produces all-natural, gluten-free jams, jellies, apple butter and BBQ sauces, just introduced four great-tasting grilling sauces: Blackberry Chipotle, Pineapple Habanero, Raspberry Jalapeno Mustard and Spiced Cherry Mustard. These make wonderful holiday gifts for the grill master in the family.

Q: What makes these items unique, i.e., why should buyers be interested?

HUGHES: We take pride in listening to retailer feedback season after season to continue to better the products we bring to the table each launch. We feel that many of the new intros answer the demands that retailers have voiced in the past. With Bridgewater’s new Holiday Collection, retailers can now dis-play a comprehensive collection with varied product offerings at varied price points for one of the biggest gift buying seasons of the year. Greenleaf’s fan diffuser is unique in that it utilizes cutting edge technology to deliver immediate fragrance at the push of a button. That is so relevant in our society of instant gratification. The fan also enables you to quickly switch out a fragrance by changing the pod, which can be likened to changing pods in a Keurig for a different coffee or tea flavor. With the introduction of the Holiday Fragrance Pods, retailers can now offer customers a way to enjoy their favorite Greenleaf holiday fragrances faster through the diffusing device making the holidays a lot more merrier. With the introduction of Votivo’s Red Currant Hand Cream, followers of our best-selling fragrance can now enjoy their favorite home fragrance on a personal level through the decadent formula-tion. Not only can their homes radiate the scent, but they now also have the option of wearing the fragrance, too.

BARNES: Airome is unique in that we have brought to market a diffuser that is home decor inspired. Essential oils and diffusers are very popular right now but most of what’s sold in the market is straight off the factory shelf. Our products are all designed by our in house designers who stay on top and ahead of home design trends. Airome essential oils and diffusers are also extremely price competitive which means that the consumer can now afford to have a spa like experience at home.

KUNS: Crossroads products are unique in that our high-quality candles, fragrance products and framed art are made in the USA. We are a family-owned company that backs our products with unmatched customer service. We want our customers to be 100% satisfied with the quality of our products and continue to strive for excellence in all we do.

WADDLE: Warm Glow has a wonderful wholesale program that has acquired many valuable part-nerships throughout the years. At Warm Glow we are committed to producing quality products, excellent customer service and competitive pricing. Our products are unique and crafted by hand with meticulous care by our production staff. This gives our product that personal made in the USA old-fashion touch. We realize there are a lot of candles and fragrance choices in the marketplace today and are always grateful for our customers.

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