The High Point Market Authority (HPMA) is once again teaming up with various design industry experts and exhibitors for its New Product Premiere program. Focusing on new products being debuted at Spring Market (April 14-18) this program will give attendees a sneak peek of what to expect at the April show.
New product images are now being accepted from exhibitors for inclusion in the HPMA’s New Product Premiere program. This program will include the well-known Twitter Chat, special Pinterest boards highlighting submitted images and top picks, a preview from the 2018 Style Spotters team, highlights from popular online design publications and trend forecasting experts and a special “Exhibitor New Product Picks” section of highpointmarket.org.
The popular Twitter Chat will take place on Wednesday, February 28, at 6pm ET. The 2018 Style Spotters team will host the chat in conjunction with Studio M, one of Florida’s leading interior design firms and the home for Style Spotter Emeritus Michelle Jennings Wiebe, ASID. This lively online discussion of new products and current trends will connect hundreds of buyers and designers with Spring Market product insight while generating millions of impressions to more than 350,000 Twitter accounts.
To join the chat, simply follow #HPMKT on Twitter for the hour-long preview. Followers of the official High Point Market Facebook, Twitter and Instagram accounts will soon begin viewing sneak peeks of products being submitted for the New Product Premiere program, and the Twitter Chat will include a link to special Pinterest boards featuring submitted images and top picks. Following the chat, the Style Spotters will develop a preview article based on their top picks.
“The Twitter Chat is an exceptional marketing and relationship building opportunity with the potential of ten million eyes on your newest products,” noted Michelle Jennings Wiebe, Style Spotter Emeritus and Founder, President and Principal Designer for Studio M. “Studio M is excited to be hosting the chat with the Style Spotters and very much looking forward to the preview of what’s to come at Spring Market!”
Beyond the Twitter Chat, popular online design destinations, such as Editor at Large, Rue Magazine and other partners, will use the New Product Premiere program as a resource to select styles to highlight on their websites and via their social media channels.
All new product images submitted by High Point Market exhibitors will be featured in a special “Exhibitors New Product Picks” section of www.highpointmarket.org. To be considered for these previews, exhibitors can submit up to two photos of their 2018 introductions via their online exhibitor profile (http://exhibitor.highpointmarket.org/exhibitor-profile) by 5pm ET on Tuesday, February 20, 2018. Details can also be found at http://www.highpointmarket.org/events.