GelPro names National Sales Manager

GelPro®, the leader in innovative gel and foam-filled comfort flooring solutions, announced today that industry veteran Web Browning has joined the company as national sales manager. Browning will lead GelPro’s continued expansion into regional and national retail and commercial accounts, and will manage existing sales relationships with some of GelPro’s current customers.

Browning joins GelPro with 30 years of experience in managing sales on a national level for premium brands within the housewares industry. Prior to joining GelPro, Web was director of sales for Swiss Diamond Cookware. Previous endeavors also include vice president of sales for Columbian Home Products, which includes Graniteware, Snow River, Joyce Chen and Keilen.

“Web has a proven history of building excellent relationships and driving sales results within the housewares industry and we are looking forward to his experience and leadership here with our GelPro family of products,” said Robb McMahan, founder and CEO of GelPro.

GelPro comfort mats are sold direct at and at national retailers, including Bed Bath and Beyond, Wal-Mart,, and Amazon, as well as many kitchen specialty stores.

“GelPro is associated with so many respected brands and I look forward to helping grow new business and promoting the GelPro business nationally,” said Browning.

GelPro first introduced gel-filled flooring in 2004 to provide relief to the home chef from standing on hard flooring surfaces. GelPro has since successfully expanded into the commercial and medical markets selling over 3 million comfort mats. GelPro® and NewLife® mats are made in the USA.